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Social Diffusion References & Bibliography |
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BooksThe book by Coleman became the definitive volume in mathematical sociology. He put forward models of innovation diffusion which have been extensively investigated since. It is particularly relevant for the church growth models as he proposed the use of the epidemic equations for modelling social diffusion, i.e. the time period of those spreading the phenomena is limited. Bartholomew gives stochastic models of such diffusion.
PapersThe most extensively modelled social diffusion phenomena is the diffusion of technological innovations. Such models are also used in marketing. The simplest model is that of Fisher & Pry where, unlike the church growth model, those responsible for spread the innovation do so indefinitely. the well used bass model is an extension of Fisher-Pry that includes the effects of advertising. A few applications of diffusion models to other social phenomena exist, but few have been pursued beyond the original basic model.
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